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5

Dec, 2014

E-Commerce sales growth on mobile devices

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Online retail spending grew 14% in 2013, according to a report released from www.comscore.com. Mobile devices’ share of that spending is growing exceptionally fast, even though the majority of online purchases still occur via desktop computer. Digiday believes commerce is one of the industries most affected by the increase in the use of mobile devices.

According to the Custora E-Commerce Pluse Mobile Report, in the past four years the mobile e-commerce market grew from $2.2 billion in 2010 to $42.8 billion in 2013. This represents 1875% growth, and 111% 4-year Compound Annual Growth Rate.

The report stated that 2014 started strongly with $12.2 billion in mobile e-commerce sales in the first quarter. It is likely that mobile e-commerce will hit the $50 billion sales mark in 2014.

By the end of the first quarter 2014, 36.9% of visits to online stores came from mobile devices, up from 3.4% at the beginning of 2010.

Apple still reigns in mobile supremacy but is challenged most notably by Samsung and Amazon. Over the last two years, Samsung phones have more than quadrupled their share of phone from 6.9% in 2012 to 30.5% in 2014.

iPad has the biggest share of tablet e-commerce orders. Orders made from Samsung tablets increased from 1.9% in 2012 to 15.3% in the first quarter of 2014. Amazon purchases made on Kindle Fire tablets now account for 4.5% of all tablet orders. This bodes well for the just-announced Amazon Fire.

According to a forecast from Goldman Sachs, global e-commerce sales made using mobile devices are expected to top $638 billion in 2018.

And Brian Monahan, vice president of marketing at Wal-Mart, speaking at the Ad Age Digital Conference said, “On Black Friday, over half of our traffic came from mobile devices”.

Read more about the reports at these sites: http://www.businessinsider.com/us-e-commerce-growth-is-now-far-outpacing-overall-retail-sales-2014-4#ixzz3FNl8iaSL and http://blog.custora.com/2014/07/custora-pulse-mobile-report/

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