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Chewing the Fat

Sinew's blog is more than bare bones. We have some interesting sinew, and we invite you to join us and chew the fat.


Jan, 2015

Why good user interface makes an app successful

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According to IDC Research, 1.4 billion smartphones will be shipped in 2015 (http://www.idc.com/getdoc.jsp?containerId=prUS25282214). App downloads will rise to 183 billion within four years. So, having said that, what helps your app to be great and become a top seller? User Interface, known in the industry as UI. Great application design is vital to business success. An app’s appearance and the way it operates is extremely important to its success. If your navigation isn’t fluid, doesn’t look as good, has too many buttons or is confusing, it could result in your […]



Dec, 2014

E-Commerce sales growth on mobile devices

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Online retail spending grew 14% in 2013, according to a report released from www.comscore.com. Mobile devices’ share of that spending is growing exceptionally fast, even though the majority of online purchases still occur via desktop computer. Digiday believes commerce is one of the industries most affected by the increase in the use of mobile devices. According to the Custora E-Commerce Pluse Mobile Report, in the past four years the mobile e-commerce market grew from $2.2 billion in 2010 to $42.8 billion in 2013. This represents 1875% growth, and 111% 4-year […]



Sep, 2014

Why do I need a mobile application?

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Competitive edge: A mobile application can give you an edge over your rivals! Not only can a mobile app be used as a marketing tool, but also, a mobile app can reduce costs through automation. As such, a mobile application can improve customer service that thereby drives customer loyalty and also attracts new customers to your brand. Customer Relations’ Management: A mobile app can create a better interactive engagement for your customers, giving them instant access to you and streamlining their customer operations, rather than trying to browse through a […]



Sep, 2014

Can I really sell my product online?

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When traditional websites were becoming extremely popular, e-commerce started to emerge as a great way to sell products and services and expand internationally. Companies gained the ability to create virtual stores to offer those same products, but now internationally. This advantage allowed companies and their customers to conduct business anywhere in the world — a global market! Since the inception of the first e-stores, the Internet has come of age. Internet and download speeds are faster, websites have become more secure, and there are frameworks in place to help customers […]