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Chewing the Fat

Sinew's blog is more than bare bones. We have some interesting sinew, and we invite you to join us and chew the fat.


Feb, 2015

The benefits of integrating social media with apps

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In the technology sphere, two of the largest growth areas — mobile devices and social media — are focused on communication. Both are personal and instantaneous. But why would combining one with the other benefit your business? Because integration can result in loyal champions of your brand! Let us show you six benefits: 1. Functionality and ease of access Through allowing a user to log in to your app using Facebook reduces a complex task into a relatively easy and more convenient one. It eliminates the sign up/confirm step/create an […]



Dec, 2014

E-Commerce sales growth on mobile devices

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Online retail spending grew 14% in 2013, according to a report released from www.comscore.com. Mobile devices’ share of that spending is growing exceptionally fast, even though the majority of online purchases still occur via desktop computer. Digiday believes commerce is one of the industries most affected by the increase in the use of mobile devices. According to the Custora E-Commerce Pluse Mobile Report, in the past four years the mobile e-commerce market grew from $2.2 billion in 2010 to $42.8 billion in 2013. This represents 1875% growth, and 111% 4-year […]



Nov, 2014

Increasing sales with mobile apps

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Increasing sales is a focus for most businesses. A CRN.com study shows us that mobile apps are key to increasing sales in our ever-growing, ever-changing global market. CRN.com states that mobile applications offer convenience to customers and are visually appealing, easy and intuitive to use. The study lists many ways mobile apps are valuable to increase your bottom line. Mobile apps provide your sales staff with consistent presentation, distribution, and can showcase products using video and 3D images. This increases your responsiveness to customers, eliminates sales members building presentations, and […]